Berkeley Student Government
The Department of Commercial Activities at Berkeley needed a designer to build a website that highlights Berkeley’s partnerships and free resources, making important tools and services more accessible to students. As the sole designer, I was tasked with redesigning the entire website from the ground up, using my frontend and design skills to streamline access to key resources.
Role
Role
Sole Product Designer
Timeline
4 Weeks
Team
1 Designer
1 SWE
1 Project Manager
Problem
How might we design a website that makes Berkeley’s resources and partnerships more accessible to students?
Outcome
The website is expected to support and reach a working capacity of 40,000+ students within the Berkeley community.
Some Important FAQs
What did the design process look like?
The design process for this project was non-linear, to say the least. I immediately began designing the web pages, deriving a lot from competitive analysis and my own personal experiences, quickly putting together low-fi mockups before focusing on the hi-fi versions with continuous feedback from the student government for iterative development.
Update In Progress
Currently, I'm in the process of updating this case study. Please check back later for a full breakdown of some of the key pages I've designed for Berkeley's Vice President of Commercial Activities.
But What About User Research?
Although I didn’t conduct formal user research, I did draw valuable insights from other ASUC websites. The cool part was that the users were ourselves—the commercial department team, the engineering intern, and me. As students we all shared the same struggle: difficulty finding the resources needed to succeed.
But What About User Research?
Although I didn’t conduct formal user research, I did draw valuable insights from other ASUC websites. The cool part was that the users were ourselves—the commercial department team,
Link to the Website?
Currently, I'm still fine-tuning a few minor details with the UX writing of the website. In the meantime, our engineering intern and I have started implementing the site. While I mainly provide feedback on the front-end styling, I'm also contributing to the development process. Link: https://asuc-evp.netlify.app/